LUMIQ
Wealth Management Tool

Lumiq (FinTech)|Brand Design / Web application / Illustration
Project Overview
LUMIQ is a Singapore based Fin-tech company that provides End-to-End Collective intelligence platform for wealth managers. It provides diverse features such as a fully customisable Model Portfolio and Client Portfolio creation with brilliant optimisers. And also, there is aGoal-Based Plan feature that allows for optimal portfolio by matching with client's goals.
My Contributions
Conduct UX Research / UX Strategy / Create Design Guideline & System / Design Revamp (Entire Revamp) / Re-Branding
UX Research
One of the values that UX designers can bring to the company is to help non-user-centered organisations to have a broad view regarding users by conducting user researches. LUMIQ also had the problem of losing its focus by targeting all different financial advisory types with different needs. To solve this problem, my team and I conducted user interviews and workshops to suggest the main target group so as to make the first round of funding successful.

To win in the battle, the first thing you need to do is to understand your targets. In the finance world, there are many different types of wealth advisors and they have their own focus and needs. To create a foundation for attractive features, the team and I met diverse financial experts and interview them. Based on our findings, we ran a Value Proposition Workshop. From there, we could finalise our main target group as "External Asset Managers" who appreciate our fully customisable portfolio creation features.
Design Guideline &
Deisng System
Re-Branding / Design Guideline
During the time that I joined, LUMIQ was preparing its first product launch which was designed by a freelancer. However, the UX Flow and UI design were poorly designed (Refer to below). Despite not having enough time to fix all problems before the time that LUMIQ had to demo to potential clients, I decided to make quick improvements. Since then, I have improved the UX/UI. In addition, I have created design guidelines and a design system for brand consistency.
V.1.0 (Previous Design )
Re-Branding
&Design System
Wireframe
UI Design

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